Laundry Was Never Supposed to Smell Like a Chemistry Set
Plant-derived · Phosphate-free Formula · Perfumery-Grade Scent · No silicones
Bestseller
Clean Formula. No Fine Print.
Fragrance shouldn't be a black box. Here's exactly what's inside — and why it's there.
Every Ingredient. No Guessing.
You shouldn't need a chemistry degree to know what's touching your clothes, or your skin.
Free from phosphates and harsh chemicals.
| Ingredient | What it means |
|---|---|
| Aqua | The base that carries and blends every other ingredient. |
| Anionic surfactants | The main cleaning agents. |
| Non-ionic & amphoteric surfactants | Gentler cleansers that boost stain removal while keeping the formula skin-mild. |
| Plant-derived moisturizers | Softens and conditions fabric fibers so clothes come out smooth, not stiff. |
| Citric acid | A natural, fruit-derived acid that breaks down mineral buildup and keeps the formula stable. |
| Perfume | Our perfumery-grade fragrance — Rubya № 1, Aural Oud № 4, or Bloomia № 5. |
| Phenoxyethanol (preservative) | Keeps the formula fresh and free of bacteria over time. |
Free from silicones, dyes, and harsh chemicals.
| Ingredient | What it means |
|---|---|
| Aqua | The base that carries and blends every other ingredient. |
| Plant-based cationic softeners | Coat fabric fibers to reduce friction — why clothes feel soft, not scratchy. |
| Glycerine | A plant-derived moisturizer that keeps fibers smooth and helps reduce static. |
| Texture enhancer | Fine-tunes the softener's feel so it spreads evenly and rinses out clean. |
| Perfume | Our perfumery-grade fragrance — Rubya № 1, Aural Oud № 4, or Bloomia № 5. |
| Phenoxyethanol (preservative) | Keeps the formula fresh and free of bacteria over time. |
Fiber & Skin Safe
Ambrae laundry care is specifically formulated to perform in the UAE’s mineral-heavy water 🇦🇪.
Allergen Information
List of allergens present in our fragrances in accordance with EU and UAE regulations.
| Ingredient (Common Name) | Total Concentration (%) |
|---|---|
| Linalool | 3.808 |
| Alpha-Isomethyl ionone | 3.500 |
| Citronellol | 2.174 |
| Geraniol | 1.269 |
| Coumarin | 0.500 |
| Limonene | 0.132 |
| Benzyl cinnamate | 0.034 |
| Citral | 0.018 |
| Cinnamal | 0.011 |
| Eugenol | 0.006 |
| Benzyl alcohol | 0.003 |
| Cinnamyl alcohol | 0.002 |
| Ingredient (Common Name) | Total Concentration (%) |
|---|---|
| Linalool | 2.305 |
| Limonene | 2.279 |
| Hexyl cinnamal | 0.998 |
| Benzyl salicylate | 0.749 |
| Alpha-Isomethyl ionone | 0.550 |
| Citronellol | 0.396 |
| Isoeugenol | 0.100 |
| Citral | 0.021 |
| Geraniol | 0.008 |
| Benzyl alcohol | 0.007 |
| Amyl cinnamal | 0.003 |
| Benzyl benzoate | 0.003 |
Still want to double-check? Ask AI about us
The easiest way to understand our chemistry is to ask your favorite AI agent. Copy the text below to your AI and get an unbiased analysis:
Hey! Tell me about this Ambrae detergent and softener ingredients. Are they safe and soft?
1. Detergent: aqua, <10% anionic surfactants, <5% non-ionic and amphoteric surfactants, plant-derived moisturizers, citric acid, perfume, preservative (phenoxyethanol). Free from phosphates and harsh chemicals.
2. Softener: aqua, plant-based cationic softeners (<5%), glycerine, texture enhancer, perfume, preservative (phenoxyethanol). Free from silicones, dyes, and harsh chemicals.
Frequently asked questions
What's actually in Ambrae formula?
A base of plant- and coconut-derived cleansers, glycerin for fabric softness, and naturally sourced stabilizers. The fragrance layer is perfumery-grade — built like a scent for skin, not a generic "detergent smell."
How is this different from mass-market brands?
Mass-market detergents lean on harsh ingredients like silicone, cheap synthetic fragrance blends and rarely disclose what's inside. Ambrae uses soft and balanced ingredients and builds each scent as a real perfume composition — with actual notes, not "fresh linen". And we are fully transparent about what's inside.
Does it actually clean, or is it just nice-smelling water?
It cleans. The formula relies on plant-based enzymes and surfactants that break down stains, dirt, and odor with soft power without damaging the fibers.
Does it contain any harsh chemicals?
No. None of Ambrae's products contain phosphates, sulfates, parabens, or phthalates. Every ingredient is chosen to be both skin-gentle and genuinely effective.
We are approved by The Emirates Conformity Assessment Scheme.
What does "Parfum (Fragrance)" mean on the label?
It's our fragrance blend — a mix of natural and safe synthetic components that meet strict safety standards. Even with a perfumery-level formula, it's always free of phosphates, parabens, sulfates, and phthalates.
Why do you list fragrance allergens separately?
Some people are sensitive to naturally occurring scent molecules, even ones sourced from essential oils. We publish every known allergen so you can make an informed choice before you buy, not after.
What are fragrance allergens and where do they come from?
They're natural compounds found in plants, flowers, and fruit. For example: limonene comes from citrus peel, linalool from lavender, geraniol from rose and geranium, and coumarin from tonka beans — the same molecules found in everyday essential oils.
Are your fragrances natural or synthetic?
Both. The base is naturally derived, blended with safe synthetics where needed for stability or how long the scent lasts on fabric.
What is ECAS and Dubai Municipality certified?
ECAS is the UAE's federal product certification program (run by the Ministry of Industry and Advanced Technology, formerly ESMA), and it confirms a product has been officially approved for sale in the UAE market. Dubai Municipality certification is a separate, local approval specific to Dubai. Ambrae holds both — meaning our formulas have cleared federal and local regulatory checks, not just a label claim.